XII SPOT SCHOOL AWARD
Mediterranean Creativity Festival
Organization: CreativisinascE Association- Salerno(Italy)
The spot school award is recognized by the Italian Republic Presidency and with the Italian Republic Senate patronage.
With the endorsement of: of the Senate of the Italian Republic, Campania Region, the Province of Salerno, the Town of Salerno, Assindustria Salerno, Unimed – Mediterranean University Union, University of Salerno; under the patronage of Sipra, Italian Association of Illustrators, Comunicazione Pubblica, Federpubblicità, Ferpi, Unicom.
Organized by: Associazione CreativisinascE – Salerno (Italy)
Spot School Award is a valid acknowledgement of the level of creativity and technical knowledge achieved by students and newly-graduated/qualified of communication and advertising, in order to emphasize these subjects, thus involving students and their teachers.
Thanks to its consolidated fame in trade–unions, advertising agencies and in the world of business the Spot School Award is an important showcase for all the participants.
Having regard to the purpose of the award about growth, visibility and promotion of the young creative people, this year the best talent will have the opportunity to be included in training programmes within major agencies that will help them to form on the field. This year will be the Agency of Aldo Biasi, ABC – Aldo Biasi Communication, one of the italian best agency in Milan.
The Award is also a valid chance for universities, academies and specialised schools which can highlight their courses quality and reach their target public. The previous editions saw the participation of thousands of young people coming from many universities from both Italian and foreign schools.
B) ENTERING THE AWARD
Who can enter the award:
to entry work to the Award you must be not older than 29 (before 9th June 2013).
italian and foreign students of universities and/or public or private schools both in Italy and abroad, newly-graduated/qualified, stageire are admitted to take part to the competition. They can also be registered at different courses such as: science of communication, business/public/social communication, visual communication, audio-visual and multimedia techniques, advertising, art direction, copywriting, graphic advertising, graphic design, web design and internet, industrial design, packaging, marketing.
You can take part as:
- as single;
- as couple
- as group (groups of no more than 5 members) .
You cannot participate as a member of two different couples or two diffrent groups, or a couple and a group at the same time.
Please note: if you are a couple or member of a group member, you are obliged to indicate the representative-person on the registration card.
Students can register one or more campaigns by choosing between three different brief.
For a correct registration you must fill the registration form in all its fields, download it from the web site www.spotschoolaward.it/rules by clicking entry form on the left.
send it with:
- the required material( see Sections).
- copy of the document which certifies the registration at the university or school course, or which certifies the degree, qualification or Master;
- copy of the registration’s
- payment receipt
- copy of identity card
Each campaign can be developed in one or more sections – see point D.
The registration implies a 35 Euro (fourty) contribution for each campaign, it doesn’t matter if you develop one or more sections(specified at point D). The contribution is aimed to the display and projection of the participant works.
In case of multi-subject campaign, you can send max. nr.3 subjects. Multi-subject campaigns are composed of subjects belonging to only one communication project and that express only one creative idea.
The material has to be send in good conditions to: Associazione CreativisinascE – XII Spot School Award – Viale Verdi Lotto 5, negozio 13/B – 84132 Salerno (Italy).
Expiry date for the delivery of the works: 9th April, 2013.
Please note: works/material not respecting the regulations mentioned above will be excluded automatically.
Students can develop each campaign in one or more sections, so they can develop the campaign(s) as a tv commercial, radio commercial, viral communication, poster and others.
- TV spot dvd avi o mpeg format (dadviced leght of the spot 30″)
- PRESS AND POSTER*(newspaper, magazine, tradde, online)
- RADIO spot audio cd mp3 format
- DIRECT MARKETNG**
- UNCONVENTIONAL ADVERTISING (ambien gurrilla, ecc., a short description is requirede)
- INTERNET, INTERACTIVE ADVERTISING* (website, web advertising, communication project and social network, a short description is required)
- VIRAL VIDEOS, SHORT FILM for online media avi o mpeg format(durata consigliata 3′)
- POP, MERCHANDISING**
- ADVERTISING PHOTOGRAPHY*
- ADVERTISING ILLUSTRATION*
- GRAPHIC DESIGN, TYPOGRAPHY, POSTCARD*
* Sketches in color or b/w in original A3 mounted on cardboard 35×50 cm (max n. 3 sketches for each campaign) with cd cntainig pdf files of the work. Internet, standard format on cd accompained by prints mounted on cardboard.
** It is necessary to send the original promotional material created toghether with sketches and pdf on cd.
Please note: Students’ name, surname, course, university/school have to be shown on all the materials (cd, dvd, sketches and everything else). With regards to the sketches, these data must be absolutely shown on the card’s back.
Please note: the registered works must be unpublished, they won’t be given back and will become property of the Organization. The participants allow the Organization to screen, expose and publish the submitted works in appropriate places and ways in cooperation with public or private companies or associations for didactic and social aims or to promote the Spot School Award. Anyway, by approving this regulation and with the compulsory signature on the registration card, the participant/representative authorize the Organization to decide on each and every future use of the submitted work and moreover exempt it, taking upon himself the responsability, from every possible claim following the above mentioned uses, including the media use of the winning or shortlisted campaigns.
The Organization retains the right to delay the expiry date about point C).
THE BRIEFS ARE DESCRIBED AT THE END OF THE PAGE
A jury composed by experts and professionals in communication and advertising creativity, in design, in web and authorities, associations, media, will value the works and will award the valid campaigns according to the proposed categories and sections. The jury could also decide not to assign one or more awards if it thinks that the partecipating campaigns are not of good quality. The decisions of the jury are unappellable .
The jury can give, for any of the sections of the following awards: 1st position, 2nd position, 3rd position. The main awards are:
-GRAN PRIX (Sipra – City of Salerno)*
The jury will choose among the best students of each section, the winner who will be awarded with Gran Prix (Sipra- Comune di Salerno)*, and he/she will be guest at the famous International Festival of Advertising LIONS 2013 in Cannes – France. Sipra, in cooperation with City of Salerno, offers nr. 3 passes and accommodation to take part to the LIONS. So, if the winner of the “Gran Prix Sipra– Comune di Salerno” will be a group composed by at least nr. 3 students, the passes will be given to the representative-person named on the registration card and to the other two members of the group. If, on the other hand, the abovementioned winner will be a couple or a single student, the remaining pass/es will be given to another awarded student; according to the final judgment of the SIPRA’s delegate of the Jury.
-TODAY YOUNG AWARD
TYA award will be assigned to one of the best works selected by the jury and placed at the top of the various sections. The authors of the winning works will be beneficiaries of training at Aldo Biasi communication – advertising agency with headquarters in Milan at Via Signorelli, 14.
The stage can be assigned to individual or team job (max. 4 authors) resulting TYA winner. The modalities of access to training activities shall be specified in the admission letter . The expected duration for stage will be 6 months, in line with the operational tool identified by the Organization of the prize and as provided by law. The Organization will ensure young people awarded an expense reimbursement to cover room and board for the boys off-site, to allow participation at all.
The users of TYA should not have over 29 years old at the date of June 9, 2013. Were TYA is assigned to group of less than 4 (four) students, we will proceed to the scrolling lists each section for a further selection.
The jury and/or the director of Aldo Biasi Communication made remaining assignments shall in its discretion.
-COPY SCHOOL AWARD
This award was born to emphasize the creative writing and will be assigned to the work containing the best copy.
-DESIGN SCHOOL AWARD
This award will be assigned to one of the works registered to one or more sections. The judgement will consider the design’s quality and the innovation of the composition.
-INTEGRATED MEDIA AWARD
This award will be given to the best campaign made through the sinergy of at least four medias corresponding to four sections listed in point D).
-GOLDEN SCHOOL TROPHY, SILVER SCHOOL TROPHY
These awards, born to reward the best schools taking part to the competition, will be given to universities/schools that distinguished themselves for the quality of the students works.
There will be given also one or more passes giving the chance to take part to the workshops offered by Comunicazione Pubblica on the occasion of some national events organized by this association in 2013(for couples or groups, the pass will be given to the representative-person).
According to the competition’s aims, the winners and the finalists will be taken into consideration for possible stages in advertising agencies.
Finally the winners will receive a 1000,00eu(onethousand/00) contribution for their studies. These contributions may be replaced by the Organization with books or professional courses which have the same, or even higher, economic value. The special award “ Golden School Trophy” will be assigned to the universities or schools which stand out for the quality of their students’ works.
The winning campaigns or the campaigns awarded for social advertising will be spread on the national and/or local media by the organizations, the authorities, the companies for which they were created.
Taking into consideration that only young people will take part to the competition, the works will be judged for the ideas and the meanings they express besides the technical aspect.
The winners/representatives will be informed by the Organization directly.
The Organization retains the right to withdraw – after the event – any award only if it should discover any ethically uncorrect behaviours (i.e. plagiarism) in the making of the awarded work by the side of who registered it to the competition.
The Awards Ceremony will take place in Salerno within June 2013 and all the participants will be invited.
For further information:
Gerardo Sicilia (e-mail: email@example.com – mobile.+39 3386334289)
Alberto De Rogatis (e-mail: firstname.lastname@example.org – mobile.+39 3355803056)